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Competitor analysis with ChatGPT: a table you can check

Short answer

Tell ChatGPT the decision you’re making, the competitors and what to compare, and ask for a table with a source and a checked date on every row. Open the sources yourself, then save the table in 1folder. When prices change, ask any connected AI app to update the same table. ChatGPT does the research; 1folder keeps it.

Checked on November 11, 2026 against 3 sources.

Add to your AIFree to start. No card.
A made-up roaster’s comparison of three coffee subscriptions, with a source on every row, beside a separate page of guesses about how to stand out.

What you end up with

  • Coffee subscriptionsSaved by ChatGPT

    An example for a small coffee roaster weighing a price rise; the competitor names are made up. Every row says where the number came from and when.

  • Positioning notesSaved by Claude

    What the table might mean, kept in its own file. Each idea stays a guess until customers back it up.

A competitor analysis ChatGPT prompt that works

Start with the decision, not “analyze my market”. Here a small roaster wants to know whether it can raise its subscription price. Name the competitors, the customer, the country and the five or six things to compare. ChatGPT then fills a table instead of writing an essay.

ChatGPT search looks things up on the web and links its sources. Ask for each competitor’s own pricing and help pages, a checked date on every row, and “Not found” when a page doesn’t say. Then open a few links yourself before you trust the table.

Compare like with like: price per 250 g, the same delivery schedule, the same currency. A yearly price next to a monthly one makes the table say something untrue.

Keep facts and guesses in separate files

The table holds what the sources say. The positioning notes hold what you think it means. A competitor’s page that doesn’t mention pausing isn’t proof they don’t allow it; it’s a question to ask.

Competitor research with AI goes stale fast. 1folder doesn’t watch websites or refresh prices. When something changes, give an AI app the new pages and ask it to update the same table. The versions show what moved and which app changed it.

Build the table once, then keep it current

  1. Connect a research folder

    Add https://1folderapp.com/mcp as a custom connector in Claude, or in ChatGPT on Business, Enterprise or Edu. Sign in to 1folder, pick a Research folder and allow view and edit.

  2. Ask for the evidence table

    Use the first prompt above with your own competitors. Open three sources and check their rows before you use the table.

  3. Write the guesses separately

    Ask a second app to read the table and your brief and save positioning notes. Keep each idea marked as a guess until customers confirm it.

  4. Refresh only what changed

    Next month, give an app the current pages and ask it to update the rows that changed. Download the table as Excel or CSV when you need it elsewhere.

Competitor analysis ChatGPT prompts

  • In ChatGPT

    “Compare these three UK coffee subscriptions with ours: Ember & Bean, Little Crow and Hilltop. Use their own pricing and FAQ pages. For each: price per 250 g, delivery schedules, pause and cancel terms, the source link and the date you checked. Write Not found when a page doesn’t say. Save it to 1folder as Coffee subscriptions.”

  • In Claude

    “Read Coffee subscriptions and our brief in 1folder. List three ways we could stand out, each marked as a guess, with what would prove it. Save that as Positioning notes. Don’t change the table.”

  • In ChatGPT

    “Re-check the prices in Coffee subscriptions in 1folder against these pages. Update only the rows that changed, with the new checked date.”

Questions

Will 1folder research competitors for me?
No. There is no AI inside 1folder. Your AI app searches and writes; 1folder keeps the table, the notes and every version.
Do I need a competitor analysis AI tool instead?
Only if you want a service that watches competitors’ sites for you. 1folder doesn’t do that. If you want a table you and your AI apps keep up to date, ChatGPT and a saved file are enough.
What is a good competitive analysis ChatGPT prompt?
Name the decision, the competitors, the customer and the columns. Ask for sources and checked dates, and for Not found instead of a guess. The first request above is a full example.
Can I share the findings without my internal notes?
Yes. Ask for a short summary as its own page, then invite people to see it or turn on its public link yourself. The table and notes stay private.
Can another AI app check the conclusions?
Yes. Allow it into the research folder and ask it to find claims the sources don’t support before it changes anything.

Sources

Checked on November 11, 2026.

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