# Competitor analysis with ChatGPT: a table you can check > Tell ChatGPT the decision you’re making, the competitors and what to compare, and ask for a table with a source and a checked date on every row. Open the sources yourself, then save the table in 1folder. When prices change, ask any connected AI app to update the same table. ChatGPT does the research; 1folder keeps it. *Picture: Coffee subscriptions, a table saved by ChatGPT (Roaster, Price, 250 g, Source · checked): Ember & Bean, £9.50 monthly, Pricing page · Nov 11; Little Crow, £8.75 fortnightly, Pricing page · Nov 11; Hilltop, Not published, Asked by email; Ridgeway (us), £9.00, any schedule, Our price list. Positioning notes, a page saved by Claude: Customers: home espresso drinkers in the UK; Seen: two of three let you pause; Hilltop doesn’t say; Guess: “any schedule” may matter more than price; Test: ask 20 past subscribers why they left; Not yet a claim for our website.* A made-up roaster’s comparison of three coffee subscriptions, with a source on every row, beside a separate page of guesses about how to stand out. ## What you end up with - **Coffee subscriptions** (a table, saved by ChatGPT): An example for a small coffee roaster weighing a price rise; the competitor names are made up. Every row says where the number came from and when. - **Positioning notes** (a page, saved by Claude): What the table might mean, kept in its own file. Each idea stays a guess until customers back it up. ## A competitor analysis ChatGPT prompt that works Start with the decision, not “analyze my market”. Here a small roaster wants to know whether it can raise its subscription price. Name the competitors, the customer, the country and the five or six things to compare. ChatGPT then fills a table instead of writing an essay. ChatGPT search looks things up on the web and links its sources. Ask for each competitor’s own pricing and help pages, a checked date on every row, and “Not found” when a page doesn’t say. Then open a few links yourself before you trust the table. Compare like with like: price per 250 g, the same delivery schedule, the same currency. A yearly price next to a monthly one makes the table say something untrue. ## Keep facts and guesses in separate files The table holds what the sources say. The positioning notes hold what you think it means. A competitor’s page that doesn’t mention pausing isn’t proof they don’t allow it; it’s a question to ask. Competitor research with AI goes stale fast. 1folder doesn’t watch websites or refresh prices. When something changes, give an AI app the new pages and ask it to update the same table. The versions show what moved and which app changed it. ## Build the table once, then keep it current 1. **Connect a research folder.** Add https://1folderapp.com/mcp as a custom connector in [Claude](https://1folderapp.com/integrations/claude-connectors.md), or in [ChatGPT](https://1folderapp.com/integrations/chatgpt-connectors.md) on Business, Enterprise or Edu. Sign in to 1folder, pick a Research folder and allow view and edit. *Picture: 1folder’s Allow page: “ChatGPT wants to use your 1folder”, with Only the folders I pick in Market research and View and edit chosen, then Allow.* 2. **Ask for the evidence table.** Use the first prompt above with your own competitors. Open three sources and check their rows before you use the table. *Picture: In ChatGPT, you type: “Compare three coffee subscriptions with ours, with a source and date on every row, and save it to 1folder.” ChatGPT saves Coffee subscriptions (a table saved by ChatGPT, just now) to 1folder.* 3. **Write the guesses separately.** Ask a second app to read the table and your brief and save positioning notes. Keep each idea marked as a guess until customers confirm it. 4. **Refresh only what changed.** Next month, give an app the current pages and ask it to update the rows that changed. Download the table as [Excel](https://1folderapp.com/how-to/chatgpt-table-to-excel.md) or CSV when you need it elsewhere. *Picture: The versions of Coffee subscriptions: Little Crow price re-checked (ChatGPT, November 25); First comparison (ChatGPT, November 11).* ## Competitor analysis ChatGPT prompts - In ChatGPT: “Compare these three UK coffee subscriptions with ours: Ember & Bean, Little Crow and Hilltop. Use their own pricing and FAQ pages. For each: price per 250 g, delivery schedules, pause and cancel terms, the source link and the date you checked. Write Not found when a page doesn’t say. Save it to 1folder as Coffee subscriptions.” - In Claude: “Read Coffee subscriptions and our brief in 1folder. List three ways we could stand out, each marked as a guess, with what would prove it. Save that as Positioning notes. Don’t change the table.” - In ChatGPT: “Re-check the prices in Coffee subscriptions in 1folder against these pages. Update only the rows that changed, with the new checked date.” ## Questions ### Will 1folder research competitors for me? No. There is no AI inside 1folder. Your AI app searches and writes; 1folder keeps the table, the notes and every version. ### Do I need a competitor analysis AI tool instead? Only if you want a service that watches competitors’ sites for you. 1folder doesn’t do that. If you want a table you and your AI apps keep up to date, ChatGPT and a saved file are enough. ### What is a good competitive analysis ChatGPT prompt? Name the decision, the competitors, the customer and the columns. Ask for sources and checked dates, and for Not found instead of a guess. The first request above is a full example. ### Can I share the findings without my internal notes? Yes. Ask for a short summary as its own page, then [invite people to see it](https://1folderapp.com/how-to/share-files-with-clients.md) or turn on its public link yourself. The table and notes stay private. ### Can another AI app check the conclusions? Yes. Allow it into the research folder and ask it to find claims the sources don’t support before it changes anything. ## Sources - [OpenAI Help Center: Searching the web with ChatGPT](https://help.openai.com/en/articles/9237897-searching-the-web-with-chatgpt) - [OpenAI Help Center: Connecting custom servers in ChatGPT](https://help.openai.com/en/articles/12584461-connecting-custom-mcp-servers-in-chatgpt) - [Claude Help Center: Use connectors to extend Claude’s capabilities](https://support.claude.com/en/articles/11176164-use-connectors-to-extend-claude-s-capabilities) Checked on November 11, 2026. ## Read next - [AI content calendar: dates tied to a brief and a real draft](https://1folderapp.com/use-cases/ai-content-calendar.md): Ask ChatGPT to plan content around a real brief and dates. Keep the calendar, channel drafts and revisions in 1folder, with one current link for your team. - [Simple CRM for small business: one customer table and clear next steps](https://1folderapp.com/use-cases/simple-crm-for-small-business.md): Keep customers, next actions and account notes in a simple table. Ask your AI apps to update it in 1folder, with Board view and versions for each saved change. - [ChatGPT landing page: make the page, check it, share its link](https://1folderapp.com/use-cases/chatgpt-landing-page.md): Ask ChatGPT or Claude for a single HTML landing page. Save it to 1folder, check it and turn on a public link, with clear limits on forms and search engines. - [An AI agent workspace: shared files for every agent you use](https://1folderapp.com/use-cases/ai-agent-workspace.md): 1folder gives Claude Code, Codex, Cursor and your chat apps one shared workspace of files. Each agent gets its own access; every change is a version. 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